We’re Growing Stronger Together
We’re excited to announce that First Financial Credit Union (FFCU) and Southwest Federal Credit Union (SFCU) have entered into an agreement to merge, pending approval by SFCU members. This partnership brings together two financially strong, member-focused credit unions with a shared commitment to delivering exceptional service and value.
The merged credit union will continue under the First Financial Credit Union name—still proudly serving our members with the same trusted team and dedication you’ve come to rely on.
What This Means for You:
- More Convenience: Access to an expanded network of branch locations across New Mexico.
- Stronger Together: A unified credit union with greater resources and support for members and employees.
- Continued Commitment: Our focus remains on putting members first and providing outstanding financial solutions.
- Bigger Perks. Enjoy upgraded products and services, enhanced technology, and the opportunity to earn cash rewards just for using your account.*
Stay Informed
This page will be updated regularly with the latest information about the merger. Check back often for updates, timelines, and helpful resources to guide you through the transition.
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SFCU Member Town Hall Series
Real Benefits. Real Answers. Let’s Talk.
As part of the proposed merger between SFCU and First Financial Credit Union, we invite all SFCU members to attend one of our upcoming Town Hall Meetings. These events are your opportunity to learn more about what this partnership means for you, ask questions, and hear directly from our leadership teams.
What You’ll Learn:
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- What the merger means for your accounts
- New services, perks, and features you’ll gain
- Important dates to know and how to prepare
- Live Q&A with leadership—get your questions answered
Pick the event that works best for you:
Farmington
Thursday, June 5 | 5:30–7:30 PM
San Juan College
ITC Building
Lecture Hall, Room #7103
Food and beverages provided
Albuquerque
Wednesday, June 11 | 5:30–7:30 PM
Indian Pueblo Cultural Center
Silver & Turquoise Room
Food and beverages provided
Virtual Option
Thursday, June 12 | Noon
Access link coming soon!
This is your credit union—and this is your opportunity to see how it’s getting even better. We hope to see you there!
Uniting To Serve You Better.
This partnership brings together two strong financial institutions, combining resources and expertise to provide even greater benefits to our members. Uniting the strengths of both credit unions allows us to offer you more: more branches, more products, and more resources unlocking new opportunities to help you thrive financially.
Align in Purpose. Why SFCU?
Southwest Federal Credit Union has a rich history, proudly serving New Mexico since 1936. Their values and commitment align closely with ours, and together we’ll be stronger, offering enhanced resources and greater accessibility for all our members.
Smarter Banking. Real Rewards.
When it comes to your financial future, the right products make all the difference. That’s why we’ve put together a side-by-side comparison of SFCU’s current offerings and the enhanced products and services available at FFCU. From more rewarding checking accounts to broader loan options and advanced digital tools, you’ll see how First Financial delivers more of what matters—value, convenience, and member-first banking.
Same Spot. New Look.
Until System Conversion is complete, SFCU members should continue to conduct transactions at SFCU branches only.
After System Conversion, members will have full access to the combined network of branches—both former SFCU locations and all existing FFCU branches. All current SFCU branch locations will remain open following the merger and will be rebranded with First Financial Credit Union signage, materials, and branding to reflect the unified organization.
Merger Questions? We've Got Answers.
We understand that change can bring questions—and we’re here to help. Below you’ll find answers to common questions about the upcoming merger between SFCU and FFCU. From account transitions to branch access and online banking, we’re committed to keeping you informed every step of the way.
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If you have questions or want further clarification, please reach out to us at 800-342-8298 for more details. Thank you for your trust and support. We’re thrilled about this new chapter and look forward to delivering even greater value to you.
*Please view all terms and conditions here.